![]() ![]() While filters have become a popular tool for brands on social in recent years, L’Oréal is one of the first brands to turn it into a more concrete and unique online experience one that also aligns with the recent rise in digital communication. Essentially, it allows consumers to ‘wear’ make-up online, without actually wearing it in real life. Many beauty brands launched virtual tools in 2020, as consumers were unable to visit stores (and try out products in person), and L’Oreal’s ‘Signature Faces’ virtual make up line was arguably one of the most innovative releases.Ĭonsumers are able to choose from 10 different AR filters on live video platforms including Zoom, Google Duo, Snapchat, and Instagram. (View All Digital Marketing Training Courses).Fast Track Psychology for Digital Marketing.Fast Track Creating Outstanding Customer Experiences.Fast Track Customer Experience Strategy.Fast Track Ecommerce and Online Merchandising.2022: New normals for digital marketing and ecommerce.E-Learning: Fast Track to Modern Marketing. ![]() E-Learning: Fast Track to Digital Marketing.Econsultancy Live: CX 2022 – 27th April.Ratings and Reviews Best Practice Guide.Third-Party Marketplaces Best Practice Guide.Direct-to-Consumer (DTC) Best Practice Guide.Machine Learning and Predictive Analytics. ![]()
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